Goodrel recently collaborated with Obeya and Boulebar to bring the new venue Boulebar Allégade into the spotlight - a cozy petanque bar offering a unique combination of food, community, and vibrant social experiences.

Our partnership focused on PR, press initiatives, and influencer marketing. Working closely with Obeya and Boulebar, Goodrel developed a compelling press campaign that secured coverage in leading outlets such as Euroman, Berlingske, Mig&Kbh, and several other local media.

From crafting engaging press materials to shaping a captivating narrative, Goodrel played a key role in amplifying Boulebar’s distinctive appeal, highlighting its seamless mix of relaxation, community, and culinary excellence.

The campaign positioned Boulebar Allégade as a must-visit venue for petanque enthusiasts, food lovers, and anyone seeking a unique social experience. Coverage in high-profile press outlets enhanced the venue’s visibility and reinforced its identity as a hub for authentic, memorable moments.

Services provided: PR strategy, press management, influencer marketing, storytelling

Photo: Brage Borup