We managed the PR for F.C. Copenhagen and adidas' new campaign, which introduced the club’s third jersey - a collaboration that celebrates Copenhagens iconic design heritage. The campaign gained significant international attention, being featured in major global media outlets such as Vogue Scandinavia, SoccerBible, and Versus.
The jersey was designed as a tribute to the city's rich design history, with the campaign featuring notable figures like Thomas Delaney and club legend Rudi Nielsen. A central element of the campaign was the use of the green Copenhagen bench as a symbol, paying homage to the city's design icons and "conversation space" culture.
The successful launch also ties into F.C. Copenhagen’s new visual identity, designed by Kontrapunkt, positioning the club as a growing international sports and lifestyle brand.
We handled the PR push, including press copywriting and outreach.
Here are some of the PR results we achieved:
- 21.4 million total media reach (across publications and social platforms)
- 28 mentions in major international media outlets and social platforms
- The jersey sold out in many sizes on launch day, with orders from 20 different countries.
Significant coverage across top-tier media outlets like:
- SoccerBible
- Vogue Scandinavia
- Versus
- One Football
- TV2
- Bold
- 90min
Photos by: Rasmus Weng Karlsen (Studio) & Jonas Villadsen (City environment)
The impressive design and succesful launch campaign resulted in historically high demand.
More reads: Vogue, SoccerBible, Versus
