We handled PR for F.C. Copenhagen and adidas' new campaign, "FCK Forever," created by Twenty. The campaign was rolled out in both the UK and Denmark, generating significant international attention for the innovative idea of using the launch of the new FCK jersey to raise awareness about heart health among fans.
With 1,000,000 Danes suffering from high blood pressure—and 1/3 of them unaware of it—the campaign featured medical tents at the stadium during the first game of the season, a compelling campaign video, and a heart diagram printed on the new jersey. The team behind the campaign successfully highlighted this important health challenge. On the launch day alone, 401 fans received a health screening, and more exciting results from the campaign will be published soon.
Here are some of the PR results we achieved
- 10.7 million reach (Combined total of publication-wide audience figures for all outlets featuring coverage)
- 970.000 estimated views
- 10,000 likes and shares
- 52 Average Domain Authority
Coverage in print media and their social platforms in outlets like:
Soccerbible
Men in Blazers
Footy Headlines
Pegasus football
PR Week
TV2
WatchMedier
Mig&Kbh
Dansk Markedsføring
Mediano
Read the full coverage book here.
Campaign film link.
