Jero is a Danish Wine-Tech platform that makes wine investment accessible for everyone.
They contacted us to get help with increasing brand awareness broadly in Denmark and to gain press coverage in selected media.
In close collaboration with the client, we conducted a brand audit, created a storyboard, and developed a PR strategy with the aim of achieving the goals of gaining coverage in leading financial and business media, as well as in the general media.
We decided to launch a news story about a collaboration with a well-known sports star investor and to create movement around Jero's mission: to modernize the way we think about investments and inspire Danes to invest in something other than traditional stocks and bonds.
The collaboration produced a lot of good results for Jero, which led to coverage in:
- Børsen
- Finans.dk
- Ekstra Bladet
- BT
- Se & Hør
- Watch medier
- Retail News
- Sportsmedier
