Watopi is a Danish cleantech company specializing in decentralized wastewater treatment systems. Designed for hospitals, small communities, and households, our solutions achieve purification to drinking water level, ensuring safe, efficient, and cost-effective water management with minimal environmental impact.
They aimed to develop a new communications platform, including a refined tone of voice and core story, while also seeking PR support to enhance brand visibility and position themselves as an emerging industry leader
Objective: Our objective was to build brand recognition, position Watopi as a thought leader, and drive engagement with key stakeholders.
- Messaging: Developed clear narratives highlighting innovation and market leadership, focusing on the partnership between the new Odense University Hospital and Watopi, which is providing the hospital's advanced wastewater treatment system.
- Media Relations: Secured placements in Tv2, Fyens.dk, CleanTech, Miljøfokus.
- Content Creation: Produced a new communications platform, press releases and thought leadership pieces.
Results
- A new communications platform for their new website (coming soon)
- 5 media placements
- Improved engagement led to new partnerships and investor interest.
Goodrel’s tailored PR strategy successfully elevated Watopi’s profile, reinforcing its reputation as a market innovator.
